Coaching for senior ICs, tech leads, and engineering managers — from someone who has spent years on the other side of the promotion conversation, deciding who was ready and why.
What Keeps Coming Up
Different companies, different titles, the same handful of things standing between people and their next step.
There is usually a piece of unclaimed scope sitting in plain sight — the thing nobody owns, the problem everyone complains about. Most people walk past it because it wasn't assigned to them.
Nobody wants to be the one to say the hard version, so you get an edited draft of the truth. It's hard to fix something you've only ever heard described gently.
The work is genuinely good and nobody outside the room knows it happened. Visibility isn't self-promotion — it's making sure the people who decide your scope know what you're capable of.
New manager, new scope, new team. The things that made you effective don't map cleanly anymore, and confidence goes before competence does.
How We Work
Start with whichever matches what you need this month. Most people begin with a single session before committing to anything ongoing.
Ongoing sessions on the things that actually decide your trajectory.
A real leadership loop, run the way it's run inside a big-tech company — then the debrief you never get in the real thing.
For when the resume is polished, the applications go out, and the callbacks don't come.
The Core Idea
This is the single most common thing standing between good engineers and the next level. It shows up in resumes, in promo packets, and in interview answers.
What people write
“Rearchitected the X project to be more modular and scalable.”
True, and it tells the reader nothing. Every engineer at your level has a sentence like this.
What lands
“Rearchitected X — cut deployment from three days to four hours and unblocked two other teams.”
Same work. Now it has a before, an after, and someone other than you who benefited.
Your Coach
Senior Engineering Manager at Cash App (Block), leading the mobile team. Roughly a decade in US tech, five of those years at Block, where developing people was the part of the job that mattered most — and where the team was recognised as high-performing.
The last six months have been spent coaching senior ICs and tech leads across a range of companies; this is that work turned into a proper practice. Carnegie Mellon for graduate school, Rutgers before that.
Seetha on LinkedIn“Managers get pushed back toward writing code alongside their team. But the true leadership work happens outside the codebase — and AI has made it just as easy to ship things nobody needed.”
Coaching sessions are run personally by Seetha. TennLabs' US-presence engagements are a separate service — see how we work with companies.
Get Started
Tell us where you are and what you're stuck on. If coaching isn't the right fit, we'll say so.